AI Search Isn’t Replacing Google, It’s Adding a New Layer: Similarweb 2026 Report
New Similarweb data reveals that 95% of ChatGPT users also use Google, and AI-generated citations still link out only 6.8% of the time. The report…
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Desk archive
Tag: digital marketing
Meta’s AI Ad Creative Tools for Indian Small Businesses: Hype Check vs Real Workflow
Indian SMBs are being pitched AI tool that create entire ad campaigns in minutes. Early data shows time savings but also blind spots in language,…
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ChatGPT Citation Rates Vary Sharply by Topic – Travel Leads, Education Lags
A Similarweb report shows ChatGPT includes external links in 22.6% of travel answers but only 4.8% of education answers. The findings offer a data-driven view…
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AI Referrals Send Minimal Traffic But Double Engagement, Publishers Urged to Rethink Bot Blocking
New analysis shows generative AI sends very little direct traffic to news sites, but the users it sends are twice as engaged. With 79% of…
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X Documents 24-Hour Battle Against AI Chatbot Spam in Real-Time
X product head Nikita Bier spent 24 hours publicly detailing anti-spam actions, revealing 42,000 accounts removed and spammers using Grok to generate replies.
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Google Q2 2026: Search Revenue Up 17% But Click Data Remains Unverifiable
Alphabet reported $63.27 billion in Search revenue, yet Google’s public statements about clicks to websites continue to lack precise, verifiable numbers. The gap between financial…
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ChatGPT Ads rolls out conversion bidding, geo exclusions and bulk campaign tools
ChatGPT Ads introduces new advertiser features including conversion-optimized bidding, geo exclusions, average daily budgets, and bulk campaign management tools.
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Google Ads Editor 2.13 Adds AI Max Support for Shopping Campaigns
Google Ads Editor 2.13 rolls out with AI Max for Shopping, expanded Demand Gen features, and Performance Max retention goals, giving advertisers more offline campaign…
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YouTube’s AI Overviews Gap: Why Your Marketing Team Needs Creator Partnerships Now
YouTube contributed over $60 billion to U.S. GDP in 2025 and supported 540,000 jobs, yet most SEO and content teams still treat it as a…
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Household Income Exclusions Spotted in Google Performance Max Campaigns
Advertisers can now exclude specific household income brackets from Performance Max campaigns, offering a new level of audience control while maintaining Google’s AI-driven optimisation.
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